The aim of this project is to develop and execute a high-converting lead-generation marketing campaign for a tax preparation company. The campaign will target potential customers who may be seeking tax preparation services.
The campaign will utilize a variety of digital marketing channels, such as social media, email marketing, search engine optimization, and paid advertising, in order to reach potential customers and generate leads.
- Identify the target audience and develop a strategy for reaching them
- Create compelling marketing content that highlights the company's expertise and services
- Design and develop a responsive landing page with a lead capture form
- Map a User Journey and funnel to filter prospects through an automated email drip campaign
- Measure KPIs and make changes as needed to improve campaign results
The success of the campaign was measured based on the number of leads generated, as well as the quality of those leads in terms of their likelihood to convert into paying customers.
Through effective marketing strategies, the project was a success!
Since the launch of our campaign, our company's acquisition increased by 320%!