Redesign the homepage to improve user experience, increase engagement, and ultimately drive sales. The redesign will focus on creating a visually appealing homepage that supports the company’s mission statement, “It all starts with a line”.
Create a user-friendly navigation that speaks to a broad user audience and highlights the retailer's key product informational area vs the shopping cart and area to access products.
Using tools like HotJar and Google Analytics we conducted research to identify the target audience and their needs in order to tailor the redesign to their preferences.
Worked with a diverse project team of decision-makers, and developers to create a design that was both aesthetically pleasing and functional.
Using CSS animation and visual effects, the end resulted in a homepage that is engaging, user-friendly, and effectively promotes the brand value statement.
The new navigation makes it easier for potential customers to find content by grade level, subject, or title and easily identify the shopping center.
The redesigned homepage will feature prominent calls-to-action and strategically placed product recommendations, as well as social proof elements such as customer reviews and testimonials.